Date

7-9 May 2017

Location

Rome Cavalieri, Italy

Brands Attending

245

Speakers

80+ Professional Speakers

Introduction

Festival of Media Global 2016 welcomed the world’s most influential media minds for three days of awards, conference sessions and networking.

More than 850 delegates including global agency CEOs and 200 of the world’s biggest brands debated trends and insights dominating the international media industry.

Festival introduced the Brand Learning Programme – an intimate space for brands to learn how to become a better client – the expansion of the emerge programme – showcasing the hottest adtech start-ups, while the Festival of Media Awards celebrated the year’s best global advertising campaigns.

2016 BRAND ATTENDEES INCLUDED

2016 SPEAKERS INCLUDED

If you would like to be considered for a speaking opportunity in 2017, please contact Liza Koromila, Senior Conference Producer at liza.koromila@csquared.cc.

Alasdair Ross

Global Product Director, Economist Intelligence Unit

Emily Forbes

Founder, Seenit

Enjoy Phoenix

Influencer

Evan Greene

CMO, The GRAMMYs

Hussain Manawer

Space Tourist

Jonathan Davies

SVP & Managing Director, One Discovery Media

Kassie Kemp

Global Head of Digital Strategy, Hilton

Lindsay Pattison

CEO, Maxus Worldwide

Lisa Donahue

Global CEO, Starcom MediaVest

Michael Bayler

Strategist & Author

Misha Sher

Head of Sport & Entertainment, EMEA, MediaCom

Patrick Harris

Global Agency Development, Facebook

Paul Jeszenszky

Director of Online Marketing & Media Buying, Airbnb

Paul Marcum

President, Trufflepig

Philip O’Ferrall

Senior Vice President, Viacom Velocity

Rose Lewis

Co-Founder, Collider

Shane Hoyne

CMO Europe, Bacardi

Stephen Allan

Global CEO, MediaCom

Steve Golin

Film Producer, The Revenant & Spotlight

Vittorio Bonori

CEO, ZenithOptimedia Italia

AGENDA

We are currently working on creating the agenda for 2017. Please see below the agenda for our 2016 event.

This year the Festival is running on Sunday, Monday & Tuesday, 7-9 May 2017.

John Doe, CEO, Company - Mike Doe, CEO, Company - Alan Doe, CEO, Company

Welcome Drinks Reception

Golden Shaker Happy Hour - Sponsored by: Blis http://www.blis.com/blis-golden-shaker-sign-up  

What does the future hold?

An insider look into the cities of the future. With city populations booming, these hubs of activity go under the magnifying glass to see how their economies continue to grow, which are the cities to watch and what this means for media.

The Inside Track

Hear from the man with his hands on one third of the world’s media: Take a look through the lens of an agency network in 2016.

Reinventing a household brand

The key to how brands resonate with consumers around the world, staying on the right side of the law whilst embracing creativity and connecting with all generations.

The Holy Trinity of Content

Curation, strategy and distribution – what are the key content opportunities? Why, what, when and how should content be employed for brands on a local and global scale.

Untouchable OOH Experience

Real-time, immersive, rich and interactive. Out of home (OOH) is both touchable and untouchable. Is OOH is ahead of the advertising curve and how is it evolving? What physical and technology advancements are pioneering OOH and other areas of media. Join this session to learn digital, programmatic and courting personalisation keeps OOH front and centre.

Thinking Outside the Box

Building key relationships with audience through the power of innovation. With the format of television consumption in flux how does a television network not only survive but thrive in 2016.

Controlling Your Data Destiny

With data and the centre of creative, marketing, technology and may other media debates, it has never been to critical understand and implement through every fibre of media and touch point related to it.

The Big Debate: Is there such a thing as a transparent media?

Just like democracy is there such a thing as transparency in the media industry? Or, are there a number of versions of transparency that are widely accepted and are sufficient? Join us for this hotly anticipated debate on why the media has become so cloudy and who is paying the price.

The Value of a Brand when Starting from Scratch

Airbnb, built through a unique product, localised operations and performance marketing—only introducing brand communications in 2014. From its rebranding through initial brand marketing campaigns, it’s buzz and growth has been magnified, see how it has been applied successfully to multi-platform devices and programmatically tap into “mobile moments” experienced by consumers, based on their location behaviours. But that isn’t always easy.

When Two World’s Collide

An insight into taking Chinese brands global what these moves means for marketers and the challenges and opportunities they face as they move their brands from East to West.

The Transformative Power of Sport

In an ever-evolving media landscape, our panel will discuss how brands and athletes look to optimise and commercialise sponsorships opportunities in a new multi-platform media world.

Why Should Anyone be Led by You?

Leadership and culture is in a time of change. Lindsay Pattison chats to Jeremy King about what future facing agency leadership means in an industry at ‘peak complexity’, and the tough questions CEOs have to ask themselves.

End of Day One

What do clients really want?

Take an exclusive look into what brands really want from their media agency as the WFA reveals results from their latest survey and key brand marketers discuss the facts.

Why Should Anyone be Led by You?

Leadership and culture is in a time of change. Lindsay Pattison chats to Jeremy King about what future facing agency leadership means in an industry at ‘peak complexity’, and the tough questions CEOs have to ask themselves.

End of Day One

Why Should Anyone be Led by You?

Leadership and culture is in a time of change. Lindsay Pattison chats to Jeremy King about what future facing agency leadership means in an industry at ‘peak complexity’, and the tough questions CEOs have to ask themselves.

End of Day One

emerge Pitch Session 1

Exciting ad tech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media. Our pitch sessions include the following companies:
  • Buzzoole
  • Sublime Skinz
  • Adimo
  • DynAdmic
  • InkPact
  • PixonEye
  • Suggestv
  • SoPost
  • Duel

emerge Pitch Session 2

Exciting ad tech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media. Our pitch sessions include the following companies:
  • Fifty Media
  • Rezonence
  • Flux Media
  • EverThere
  • Meetrics
  • Seenit
  • IO
  • Miappi
  • IQ Wifi
  • Scoota
  • Sortlist

Why Should Anyone be Led by You?

Leadership and culture is in a time of change. Lindsay Pattison chats to Jeremy King about what future facing agency leadership means in an industry at ‘peak complexity’, and the tough questions CEOs have to ask themselves.

End of Day One

emerge Finalist Pitches

Exciting ad tech start-ups appeared on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media. Pitches from the finalists included:
  • IQ Wifi
  • Wrappup
  • Inkpact

emerge Pitch Session 3

Exciting ad tech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media. Our pitch sessions include the following companies:
  • Adavow
  • Hashtagd
  • Emolytics
  • Parrable
  • Wrappup
  • BlockVerify
  • Catchoom
  • MediaSmart
  • Landmrk
  • Find the Ripple

emerge Finalist Pitches

Exciting ad tech start-ups appeared on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media. Pitches from the finalists included:
  • IQ Wifi
  • Wrappup
  • Inkpact

2016 EVENT PARTNERS

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TESTIMONIALS / Don't take our word for it...

WHAT HAPPENS AT THE FESTIVAL OF MEDIA?

Learning

Two day multi-stream conference agenda focusing on key subjects within the industry
Hear from the world’s most prominent brand CMOs, most powerful media executives and most pioneering innovators.
Gain invaluable knowledge and best practice tips from the world’s leading industry experts

Networking

The perfect platform to connect and do business with clients old & new
Experience our popular Welcome Drinks Reception, Happy Hour Drinks Reception and Award Winners Presentation Gala Dinner
Network with high profile representatives from global brands, media owners and agencies

Awards

FOM Global Awards celebrate the best in creativity & media innovation globally
Great for networking and client entertainment as well as a chance to reward and motivate your own team for their hard work
Categories span across media, content, branding, mobile, digital & adtech specialists as well as media owners

Start-ups

emerge gives you access to the world’s hottest adtech and martech start-ups
See each start-up pitch live on stage throughout the Festival and choose your favourite to win our coveted emerge award
Be first in line to see the latest technologies in our emerge demo zone and discover the unicorn of tomorrow

TICKET PRICES / secure the best ticket price now

Awards Only Ticket

£250

Ticket includes:

Access to the Awards Winners Presentation evening
Three course sit down dinner
Incredible evening of networking & entertainment
Access to the Awards after party
This ticket does not include access to the 2 day conference agenda

EVENT FAQS /find your answers

Your delegate ticket includes the Welcome Reception drinks, access to the two day conference, Happy Hour drinks and complimentary delegate lunch
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
All you need to bring is your confirmation email to register and don’t forget your business cards for networking!

Event Location

Rome Cavalieri
Waldorf Astoria Hotels & Resorts
Via Alberto Cadlolo, 101, 00136 Roma, Italy

Tel: +39 06 35091
Web: www.romecavalieri.com

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